Perspectives on Marketing, Sales, and More
In our last installment, we talked a little about the basic functionality of shopping cart software. The core of any shopping cart is the checkout process. EVERY shopping cart has to, at a minimum let the customer select products, pay for them, and get you enough information to fulfill the order. Most shopping cart software does [...]
What is shopping cart software? What does it do? We look at the basics in this first article on eCommerce
Second in a series on eCommerce basics. In this series, we’ll talk about the basics of shopping carts, payment gateways, pay per click, and search engine optimization. But, before we get to talking about eCommerce specific topics, I’d like to spend a few minutes talking about general marketing and business decisions that you need to [...]
Since 2003, my wife and I have owned an eCommerce business selling green gifts on line. Every so often, someone asks us how they can start an eCommerce business. So I thought I would publish a few of our guidelines and hints on how to get started. This will be a series covering [...]