Perspectives on Marketing, Sales, and More
Customer service is something of a passion for me. We try to hold every decision against a simple standard. ”Does this represent outstanding customer service?” If the answer is “no” we try to rework it. Sometimes it hurts. Like when a customer returned a tube of sunscreen because the expiration date was 2 months off, [...]
What is shopping cart software? What does it do? We look at the basics in this first article on eCommerce
Since 2003, my wife and I have owned an eCommerce business selling green gifts on line. Every so often, someone asks us how they can start an eCommerce business. So I thought I would publish a few of our guidelines and hints on how to get started. This will be a series covering [...]